The winery is to launch a bespoke series of it’s “Le Phant” wines, initially to be launched in Asia but then made available to other markets around the world. A percentage of each bottle sold will be donated to the Elephant Family charity.
The wines will have tailor-made labels with elephant sculptures from Elephant Parade. This is a social enterprise that runs an enormous art exhibition of decorated elephant sculptures. It’s all in aid of elephant conservation, and the sculptures have been shown in over 24 cities worldwide.
As it happens, the heart of Asian elephant territory lies equidistant between Elephant Family’s headquarters in London and the New Zealand Elephant Hill’s base in New Zealand, so it’s wonderful that elephants will receive help from this partnership. After all, they are just a trunk call away!
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Peter Fearnhead, CEO, African Parks Network, South Africa