One thing that has improved throughout history is the human race’s desire to support important causes and give voices to those who cannot speak up for themselves. We do this in several ways—signing petitions, protesting, donating, volunteering, etc., to name a few.
Our need to support affects our daily lives, including the purchases we make on everything from groceries to mattresses. A growing number of consumers only shop at companies that have a social cause they care about. That’s especially true for younger demographics. Whether it be a cause for social groups, health, animal, nature, etc., many brands are working with nonprofits and charities to make product purchases go further.
Nolah Mattress is an example of a consumer company wanting to do better.
Defenders of Wildlife
The organization’s core mission is to save wildlife and their habitats from destruction and extinction. It also restores and protects vulnerable species’ habitats. DOW lobbies against laws that would harm these species and their habitats. To make that happen, the organization often works with other brands and companies to sponsor their efforts.
Nolah Mattress have partnered with Defenders of Wildlife
Nolah Mattress’s Conservation Mission
Nolah Mattress has partnered with Defenders of Wildlife to help the organization on its mission. With every mattress purchase made, Nolah Mattress adopts an animal that’s in danger. Fees that customers would have paid for shipping are instead donated to DOW to help them defend that animal. Customers will even receive an adoption certificate with their mattress purchase.
This partnership doesn’t raise prices for customers, either. Each mattress will still be shipped free with a free return if the customer changes their mind within 120 days. Plus, the product comes with a 15-year warranty.
This partnership will help Nolah Mattress assist DOW to preserve and protect America’s biodiversity. Proceeds go toward both on-the-ground efforts and court battles against laws that hurt wildlife.
Nolah Mattress and DOW are working together to save America’s lakes and lands from harm. DOW members will also use funds that Nolah Mattress raises to preserve biodiversity ranging from bees to bison.
If you’re a business owner, there are many ways your business can pursue wildlife and environmental preservation initiatives. Even if you’re in a competitive industry, you can find ways to help the environment. Some common methods of helping out include:
Preserving and Saving Our Biodiversity
If Nolah Mattress’s partnership with Defenders of Wildlife inspires you, there are ways that you can help either as a consumer or business. As an employee or employer, talk to your company about ways that you can get involved in the important mission of preserving and saving America’s biodiversity.
Actions for Animals
Wildlife and our last remaining wild places are being destroyed because of human action or inaction and because of our own short –term greed.
Peter Fearnhead, CEO, African Parks Network, South Africa